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Promotional products designed to your requirements Branded Corporate gifts

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An example when this has been achieved is shown to the left This Mooks horned stress toy was created first as a Promotional Product Gift with purchase but due to the popularity of the product it became a retail product which sold 10 000 in 3 months creating extra income for the client. This is the difference between a great Promotional product campaign and simply branding an item to give away without any real result.

Promotional items just like any other type of marketing must be quantified and the results proven. The proven result can come in different forms and are not just related to increased sales. Other examples of a Promotional Product having a desired result are things such as redemption where information about consumers can be gathered.

Staff retention in the forms of a reward for efforts. Brand recognition where a simple product serves as a brand reminder. Point of sale where used in conjunction with signage a promotional product can claim store space.

Promotional Products were once seen as the poor cousin when placed up against other product mix such as above the line advertising or the mainstream advertising channels such as TV, Print or Radio. Now the marketing mix is changing and Promotional products are seen as one of the best returns on investment in Marketing.

They are no longer seen as simply cheap and cheerful giveaways but as a highly creative and innovative tools which can drive sales. When used correctly in conjunction with TV, Print and radio a simple Promotional item can help drive sales, reinforce a brands identity, be used to secure floor space in a retain environment, reward staff for their efforts and retain customer loyalty.
A good promotional product will not only help drive sales of the product it is aligned to but can also become a wanted product in it’s own right. We buy a newspaper to receive the free beach ball on offer. We purchase a magazine to receive our free key ring or we spend X amount of dollars to receive a free custom made stress toy. The list goes on and when done correctly a promotional product will stay on the minds of the receiver long after the promotion is over.

With promotional product budgets now being scrutinised due to the economic crises businesses have never looked better for creative promotional companies like Atomicon. Why, because we deliver creative promotional products and no promotional company in Australia's can match our prices for off shore production. How do we achieve this. quite simply we only use 2 major agents out of China and Taiwan how deal with US, and European markets meaning we have greater buying power than the largest Promotional company anywhere in the world but by remaining small our overheads are small and can pass the savings on to you. This is why we supply Promotional products to clients such as ANZ, Alcatel, Genesys, Booster Juice, SA Police just to name a few.

Promotional items have always been a part of the Corporate gift or advertising mix and are now becoming a focal point of any marketing Campaign. Why, Once again it is simple. A good promotional product will draw a single customer or staff member in and hold them. Hold them by offering a free item in their eyes with a high perceived value and increase the value of the actual item. A well executed promotional campaign can actually create a want for the promotional product more than the product it is selling therefore increasing the actual value of the core product.

Atomicon not only supplies stock promotional products or printed corporate gifts but sources and manufactures custom made printed items designed to your requirements. With over 10 000 available items we are sure to have a solution to your required Promotional campaign requirements.